医彩是杭州核盛网络科技有限公司旗下品牌、定位于医药营销数字化技术解决方案，基于药企营销需求划分推广服务外包规范化管理、医药营销全场景效能管理、新营销与AI应用三大业务场景提供数字化解决方案，产品涵盖了医药推广服务商管理、主数据管理、商业流向管理、订单管理、预算管理、结算管理、销售管理、病程管理、AI智能陪练等多个医药营销数字化管理环节，当前已为数百家中大型药企提供高效、可信赖的数字化转型解决方案。
Yicai is a brand under Hangzhou Hesheng Network Technology Co., Ltd., positioned as a digital technology solution provider for pharmaceutical marketing. Based on the marketing needs of pharmaceutical companies, it offers standardized management of promotional service outsourcing, efficiency management across all pharmaceutical marketing scenarios, and digital solutions for new marketing and AI applications. Its products cover multiple digital management aspects of pharmaceutical marketing, including pharmaceutical promotion service provider management, master data management, business flow management, order management, budget management, settlement management, sales management, disease course management, and AI intelligent training. Currently, it has provided efficient and reliable digital transformation solutions for hundreds of medium and large-sized pharmaceutical companies.