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Dongyuan GUAN
Dongyuan GUAN
所属职位: 中国区总裁
所属公司:

巴西航空工业公司

Guan Dongyuan, having 24 years’ senior executive experience in multinational corporations serves as Country President in China now. He processes broad functional expertise spanning strategy, in charge of leading companywide activities and government affairs, sales and marketing, organization design, branding, operational enhancement, strengthening new business and industrial partnerships, expanding relationships with stakeholders. Guan is a dynamic leader with deep knowledge in various industry and fields, as well as a proven track record of successfully leading multinational corporations to develop Chinese market.


In 2000, Guan was appointed as the first Country President of Embraer in China, the world’s largest manufacturer of commercial aircraft of up to 150 seats. In this role, Guan leads all management and business activities across Greater China, fully responsible for both building and implementing Embraer’s strategy and management. He leads commercial and executive aircraft sales campaigns, as well as after sales services and support. Guan was instrumental in establishing the successful joint ventures - Harbin Embraer Aircraft Industry Co., Ltd. (HEAI) in 2003, which enabled the groundbreaking production of Embraer commercial aircrafts in China locally. It was not only the first oversea factory of Embraer, but also the first joint venture aircraft assembly project in China. The business model of HEAI opened a new chapter in Sino-foreign industrial cooperation in the history of China’s civil aviation. In June 2012, Embraer and AVIC extended the partnership in HEAI to build Embraer’s Legacy600/650 executive jets. China and Brazil’s heads of state attended the signing ceremony, another milestone in the aviation industry of both countries. It was referred to by both countries’ leaders as “a model of South-South Cooperation”. With his forward-looking vision, clear strategy and continuous efforts in pursuing market penetration in the regional airline market over the past 19 years, Guan has led Embraer China to take a market share of around 80% in the category of up to 130 seats in China. In China’s flourishing executive aviation market, Guan and Embraer China is a well-known market force.


Prior to Embraer, Guan worked at Vale (ex CVRD) from 1994 where he held several positions before serving as Chief Representative in China for five years since 1996. He was one of the youngest senior executive of Vale, leading the company to establish operations in China in its early stage, to explore and to develop the market, laying a solid foundation for Vale’s success in China today.

Guan Dongyuan has been presented with several awards, including:

· Civil Aviation, Person of the Year- Aviation Weekly Magazine, Business Edition, in 2004;

· Top 10 Industry Achievers of Asia-Pacific 2006- Aviation Business Asia Pacific Magazine, in January 2007;

· China Top 10 Economic Talents 2006- Organization of Study for National Condition, in June 2007;

· Entrepreneurial Talents Top 10 2007- China’s Annual Talents 100 Committee, in February 2008;

· Leadership Excellence Award – the 9th Chinese Aerospace Laureate Awards, Air Media Group & Aviation Week, in September 2013.


Guan obtained his Master’s Degrees in Shipping Engineering & Business Administration from Sao Paulo University and China Europe International Business School (CEIBS) respectively. He has also completed a global CEO senior training course jointly organized by CEIBS, Harvard Business School, Spanish IESE Business School and Switzerland IMD Business School, as well the Tsinghua PBCSF CEO Program. Guan speaks fluently Mandarin, Portuguese and English.

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